Issue Date | Title | Involved Person(s) |
5-Nov-2009 | De gustibus non est disputandum | Steinmann, Cary |
6-Oct-2009 | Ein M verwirrter | Steinmann, Cary |
5-Sep-2009 | CRM Online-Games : Chance oder Flop? | Rüeger, Brian; Häfeli, Mike; Marty, Fabienne; Sauer, Cornelia |
2009 | The relevance of marketing activities in the Swiss prescription drugs market : two empirical qualitative studies | Stros, Michael; Hari, Jürg J.; Marriott, John |
2009 | Trotz der Rezession auf CRM setzen | Rüeger, Brian; Hannich, Frank; Jenni, Claudia |
2009 | A conceptual model of an analysis- and training instrument for sales persons | Stros, Michael; Marriott, John; Hari, Jürg |
2009 | How to design loyalty programs : a conjoint analytical approach | Müller, Steffen |
2009 | Auctions with variable supply : uniform price versus discriminatory | Damianov, Damian S.; Becker, Johannes Gerd |
2009 | Swiss CRM 2009 : Management von Daten oder von Emotionen | Rüeger, Brian; Berger, Verena |
2009 | Emotionen als Instrument der Marketingpraxis | Reidenbach, Judith; Kucza, Gunther |
2009 | Strategic Foresight : Trend- und Zukunftsforschung in Unternehmen - Instrumente, Prozesse, Fallstudien | Müller-Stewens, Günter; Müller, Adrian W. |
2009 | Von LOHAS profitieren | Rüeger, Brian |
1-Jul-2008 | LOHAS : weiterhin auf dem Vormarsch | Rüeger, Brian; Heimann, I. |
2008 | Mixed evidence of an early market entry in the pharmaceutical business market | Stros, Michael; Hari, Jürg; Marriott, John |
2008 | Power of the subconscious in decision making in personal selling | Stros, Michael; Hari, Jürg J.; Mariott, John |