Title: Mixed evidence of an early market entry in the pharmaceutical business market
Authors : Stros, Michael
Hari, Jürg
Marriott, John
Proceedings: Proceedings of the Academy of Marketing Science
Conference details: Academy of Marketing Annual Conference 2008, Aberdeen, July 7-10, 2008
Issue Date: 2008
License (according to publishing contract) : Licence according to publishing contract
Type of review: No review
Language : English
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference Paper
URI: https://digitalcollection.zhaw.ch/handle/11475/16257
Appears in Collections:Publikationen School of Management and Law

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