|Publication type:||Conference paper|
|Type of review:||Peer review (abstract)|
|Title:||How to design loyalty programs : a conjoint analytical approach|
|Authors :||Müller, Steffen|
|Conference details:||38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009|
|Publisher / Ed. Institution :||European Marketing Academy|
|Subjects :||Analytical; Program; Loyalty; Design|
|Subject (DDC) :||658.8: Marketing management|
|Fulltext version :||Published version|
|License (according to publishing contract) :||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Appears in Collections:||Publikationen School of Management and Law|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.