Publication type: Conference paper
Type of review: Peer review (abstract)
Title: How to design loyalty programs : a conjoint analytical approach
Authors : Müller, Steffen
Conference details: 38th EMAC Annual Conference 2009, Nantes, France, 26-29 May 2009
Issue Date: 2009
Publisher / Ed. Institution : European Marketing Academy
Language : English
Subjects : Analytical; Program; Loyalty; Design
Subject (DDC) : 658.8: Marketing management
Fulltext version : Published version
License (according to publishing contract) : Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in Collections:Publikationen School of Management and Law

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