Publication type: Conference paper
Type of review: Peer review (abstract)
Title: Power of the subconscious in decision making in personal selling
Authors : Stros, Michael
Hari, Jürg J.
Mariott, John
Proceedings: Proceedings of the Academy of Marketing Science
Issue : 2008
Conference details: 41st Academy of Marketing Annual Conference, Aberdeen, Scotland, 8-10 July 2008
Issue Date: 2008
Language : English
Subject (DDC) : 658.8: Marketing management
Fulltext version : Published version
License (according to publishing contract) : Licence according to publishing contract
Departement: School of Management and Law
Appears in Collections:Publikationen School of Management and Law

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