Title: Power of the subconscious in decision making in personal selling
Authors : Stros, Michael
Hari, Jürg J.
Mariott, John
Published in : Proceedings of the Academy of Marketing Science
Issue : 2008
Conference details: 41th Academy of Marketing Annual Conference, The Robert Gordon University, Aberdeen, Scotland, 8-10th July 2008
Issue Date: 2008
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (abstract)
Language : English
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Publication type: Conference paper
URI: https://digitalcollection.zhaw.ch/handle/11475/13224
Appears in Collections:Publikationen School of Management and Law

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