Publication type: Contribution to magazine or newspaper
Title: Emotionen als Instrument der Marketingpraxis
Authors: Reidenbach, Judith
Kucza, Gunther
Published in: Marketing & Kommunikation
Volume(Issue): 37
Pages: 18
Pages to: 19
Issue Date: 2009
Publisher / Ed. Institution: Galledia
ISSN: 1023-8913
0255-7673
Language: German
Subjects: ZMM; ZSO
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/11735
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Center for Enterprise Development (ZUE)
Appears in Collections:Publikationen School of Management and Law

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