Title: Emotionen als Instrument der Marketingpraxis
Authors : Reidenbach, Judith
Kucza, Gunther
Published in : Marketing & Kommunikation
Volume(Issue) : 37
Pages : 18
Pages to: 19
Publisher / Ed. Institution : Galledia
Issue Date: 6-Jul-2009
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subjects : ZMM; ZSO
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Center for Enterprise Development (ZUE)
Publication type: Contribution to Magazine or Newspaper
ISSN: 1023-8913
URI: https://digitalcollection.zhaw.ch/handle/11475/11735
Appears in Collections:Publikationen School of Management and Law

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