Title: Swiss CRM 2009 : Management von Daten oder von Emotionen
Authors : Rüeger, Brian
Berger, Verena
Published in : Marketing- und Beziehungsmanagement
Publisher / Ed. Institution : Kömedia
Publisher / Ed. Institution: St.Gallen
Issue Date: 2009
License (according to publishing contract) : Licence according to publishing contract
Series : Marketingtrends
Series volume: 09
Type of review: Not specified
Language : German
Subjects : CRM
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Book part
URI: https://digitalcollection.zhaw.ch/handle/11475/16001
Appears in Collections:Publikationen School of Management and Law

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