Issue Date | Title | Involved Person(s) |
Nov-2013 | CRM Trends 2015 | Lichter, Rolf; Lucco, Andreas; Salma, Viktoria |
Nov-2013 | Hyperwettbewerb : wie Schweizer Unternehmen bestehen wollen | Hannich, Frank; Gehring, Bettina; Wüthrich, Adrian |
2013 | Grössere und kleinere Sprünge : Kundenbeziehungsmanagement in der Schweizer Assekuranz | Lucas, André |
2013 | Plan and deliver business 2.0 initiatives | Lardi, Kamaleswari; Ledergerber, Armin |
2013 | Market niches and the perceptual economic impacts on a remote alpine village : the BRITS week in Laax | Jenkins, Ian; Rios-Morales, Ruth |
2013 | Read or recycle? : the impact of promotional and relational mailings on the response funnel | Hannich, Frank; Müller, Salome; Forestier, Céline |
2013 | Storyselling : an experiment on storytelling at the product level | Hari, Jürg J.; Rawitzer, Heike |
2013 | Yield management for public theaters? | Labaronne, Leticia |
2013 | Using voice of the customer programs to improve customer loyalty : the example hilti | Müller, Steffen |
2013 | Plan and deliver enterprise collaboration initiatives | Lardi, Kamales; Rellstab, Rolf |
2013 | Liebe auf wackligen Beinen | Janoschka, Anja; Rellstab, Rolf |
2013 | Genderspezifisches Touchpoint Management für Dienstleistungsprodukte | Mandl, Teresa Valerie; Ackermann, Carole |
2013 | Business students’ perception of sales careers : differences between students in Switzerland, Turkey, and the United States | Karakaya, Fahri; Quigley, Charles; Bingham, Frank; Hari, Jürg J.; Nasir, Aslihan |
2013 | Der vernetzte Laden: vom Auslaufmodell zur Perle : wird der PoS durch CRM-Integration zum Serviceführer? | Hannich, Frank; Crowden, Catherine; Wüthrich, Adrian |
2013 | Physische Post wirkt gerade bei Jungen besonders gut | Müller, Salome; Hannich, Frank |