Using voice of the customer programs to improve customer loyalty : the example hilti

Müller, Steffen

Publication type:	Conference other
Type of review:	Not specified
Title:	Using voice of the customer programs to improve customer loyalty : the example hilti
Authors:	Müller, Steffen
Conference details:	Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013
Issue Date:	2013
Language:	English
Subjects:	Customer loyalty
Subject (DDC):	658.8: Marketing management
URI:	https://digitalcollection.zhaw.ch/handle/11475/14824
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute of Marketing Management (IMM)
Appears in collections:	Publikationen School of Management and Law

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Müller, S. (2013). Using voice of the customer programs to improve customer loyalty : the example hilti. Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013.

Müller, S. (2013) ‘Using voice of the customer programs to improve customer loyalty : the example hilti’, in Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013.

S. Müller, “Using voice of the customer programs to improve customer loyalty : the example hilti,” in Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013, 2013.

MÜLLER, Steffen, 2013. Using voice of the customer programs to improve customer loyalty : the example hilti. In: Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013. Conference presentation. 2013

Müller, Steffen. 2013. “Using Voice of the Customer Programs to Improve Customer Loyalty : The Example Hilti.” Conference presentation. In Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013.

Müller, Steffen. “Using Voice of the Customer Programs to Improve Customer Loyalty : The Example Hilti.” Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013, 2013.