Publication type: Conference other
Type of review: Not specified
Title: Using voice of the customer programs to improve customer loyalty : the example hilti
Authors: Müller, Steffen
Conference details: Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013
Issue Date: 2013
Language: English
Subjects: Customer loyalty
Subject (DDC): 658.8: Marketing management
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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