Title: Hyperwettbewerb : wie Schweizer Unternehmen bestehen wollen
Authors : Hannich, Frank
Gehring, Bettina
Wüthrich, Adrian
Published in : Jahrbuch Marketing
Volume(Issue) : 2014
Pages : 190
Pages to: 192
Publisher / Ed. Institution : Kömedia
Issue Date: Nov-2013
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subjects : Schweizer; Hyperwettbewerb; Marketing; Unternehmen
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Contribution to Magazine or Newspaper
ISSN: 1662-8276
URI: https://digitalcollection.zhaw.ch/handle/11475/15897
Appears in Collections:Publikationen School of Management and Law

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