|Publication type:||Article in scientific journal|
|Type of review:||Peer review (publication)|
|Title:||Business students’ perception of sales careers : differences between students in Switzerland, Turkey, and the United States|
|Authors :||Karakaya, Fahri|
Hari, Jürg J.
|Published in :||Journal of Education for Business|
|Publisher / Ed. Institution :||Routledge|
|Subjects :||Cultural differences in selling; Perception of sales; Sales career; Sales education; Sales job|
|Subject (DDC) :||658.8: Marketing management|
|Abstract:||This research measures perceptual differences between sales and sales careers among business students studying in the United States, Switzerland, and Turkey. Earlier studies indicate that selling and a sales career are not viewed favorably by students in the United States and several other countries. This study expands on prior studies by comparing perceptions of students in the United States to students in two European nations. A total of 867 business students were surveyed in the three countries using variables identified in previous research. The findings indicate that nationality is associated with students’ perception of sales jobs and feelings about selling.|
|Fulltext version :||Published version|
|License (according to publishing contract) :||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Appears in Collections:||Publikationen School of Management and Law|
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