Title: Business students’ perception of sales careers : differences between students in Switzerland, Turkey, and the United States
Authors : Karakaya, Fahri
Quigley, Charles
Bingham, Frank
Hari, Jürg J.
Nasir, Aslihan
Published in : Journal of education for business
Volume(Issue) : 89
Issue : 1
Pages : 13
Pages to: 19
Publisher / Ed. Institution : Routledge
Issue Date: 2013
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (publication)
Language : English
Subjects : Cultural differences in selling; Perception of sales; Sales career; Sales education; Sales job
Subject (DDC) : 658.8: Marketing management
Abstract: This research measures perceptual differences between sales and sales careers among business students studying in the United States, Switzerland, and Turkey. Earlier studies indicate that selling and a sales career are not viewed favorably by students in the United States and several other countries. This study expands on prior studies by comparing perceptions of students in the United States to students in two European nations. A total of 867 business students were sur- veyed in the three countries using variables identified in previous research. The findings indicate that nationality is associated with students’ perception of sales jobs and feelings about selling.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Article in scientific journal
DOI : 10.1080/08832323.2012.740520
ISSN: 0883-2323
URI: https://digitalcollection.zhaw.ch/handle/11475/12648
Appears in Collections:Publikationen School of Management and Law

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