Title: Plan and deliver enterprise collaboration initiatives
Authors : Lardi, Kamales
Rellstab, Rolf
Published in : Social media strategy : a step-by-step guide to building your social business
Pages : 47
Pages to: 66
Editors of the parent work: Lardi, Kamales
Fuchs, Rainer
Publisher / Ed. Institution : vdf Hochschulverlag
Publisher / Ed. Institution: Z├╝rich
Issue Date: 2013
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : English
Subjects : Collaboration initiative; Social media
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Book part
ISBN: 978-3-7281-3557-5
URI: https://digitalcollection.zhaw.ch/handle/11475/12614
Appears in Collections:Publikationen School of Management and Law

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