Publication type: | Book part |
Type of review: | Editorial review |
Title: | Plan and deliver business 2.0 initiatives |
Authors: | Lardi, Kamaleswari Ledergerber, Armin |
DOI: | 10.3218/3558-2 |
Published in: | Social media strategy : a step-by-step guide to building your social business |
Editors of the parent work: | Lardi, Kamaleswari Rainer, Fuchs |
Page(s): | 67 |
Pages to: | 94 |
Issue Date: | 2013 |
Publisher / Ed. Institution: | vdf Hochschulverlag |
Publisher / Ed. Institution: | Zürich |
ISBN: | 978-3-7281-3557-5 |
Language: | English |
Subjects: | 2.0 Initiative; Business; Social Media |
Subject (DDC): | 658.8: Marketing management |
URI: | https://digitalcollection.zhaw.ch/handle/11475/12646 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Publikationen School of Management and Law |
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