| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Plan and deliver business 2.0 initiatives |
| Authors: | Lardi, Kamaleswari Ledergerber, Armin |
| DOI: | 10.3218/3558-2 |
| Published in: | Social media strategy : a step-by-step guide to building your social business |
| Editors of the parent work: | Lardi, Kamaleswari Rainer, Fuchs |
| Page(s): | 67 |
| Pages to: | 94 |
| Issue Date: | 2013 |
| Publisher / Ed. Institution: | vdf Hochschulverlag |
| Publisher / Ed. Institution: | Zürich |
| ISBN: | 978-3-7281-3557-5 |
| Language: | English |
| Subjects: | 2.0 Initiative; Business; Social Media |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12646 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Lardi, K., & Ledergerber, A. (2013). Plan and deliver business 2.0 initiatives. In K. Lardi & F. Rainer (Eds.), Social media strategy : a step-by-step guide to building your social business (pp. 67–94). vdf Hochschulverlag. https://doi.org/10.3218/3558-2
Lardi, K. and Ledergerber, A. (2013) ‘Plan and deliver business 2.0 initiatives’, in K. Lardi and F. Rainer (eds) Social media strategy : a step-by-step guide to building your social business. Zürich: vdf Hochschulverlag, pp. 67–94. Available at: https://doi.org/10.3218/3558-2.
K. Lardi and A. Ledergerber, “Plan and deliver business 2.0 initiatives,” in Social media strategy : a step-by-step guide to building your social business, K. Lardi and F. Rainer, Eds. Zürich: vdf Hochschulverlag, 2013, pp. 67–94. doi: 10.3218/3558-2.
LARDI, Kamaleswari und Armin LEDERGERBER, 2013. Plan and deliver business 2.0 initiatives. In: Kamaleswari LARDI und Fuchs RAINER (Hrsg.), Social media strategy : a step-by-step guide to building your social business. Zürich: vdf Hochschulverlag. S. 67–94. ISBN 978-3-7281-3557-5
Lardi, Kamaleswari, and Armin Ledergerber. 2013. “Plan and Deliver Business 2.0 Initiatives.” In Social Media Strategy : A Step-by-Step Guide to Building Your Social Business, edited by Kamaleswari Lardi and Fuchs Rainer, 67–94. Zürich: vdf Hochschulverlag. https://doi.org/10.3218/3558-2.
Lardi, Kamaleswari, and Armin Ledergerber. “Plan and Deliver Business 2.0 Initiatives.” Social Media Strategy : A Step-by-Step Guide to Building Your Social Business, edited by Kamaleswari Lardi and Fuchs Rainer, vdf Hochschulverlag, 2013, pp. 67–94, https://doi.org/10.3218/3558-2.
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