| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | Plan and deliver business 2.0 initiatives |
| Authors: | Lardi, Kamaleswari Ledergerber, Armin |
| DOI: | 10.3218/3558-2 |
| Published in: | Social media strategy : a step-by-step guide to building your social business |
| Editors of the parent work: | Lardi, Kamaleswari Rainer, Fuchs |
| Pages: | 67 |
| Pages to: | 94 |
| Issue Date: | 2013 |
| Publisher / Ed. Institution: | vdf Hochschulverlag |
| Publisher / Ed. Institution: | Zürich |
| ISBN: | 978-3-7281-3557-5 |
| Language: | English |
| Subjects: | 2.0 Initiative; Business; Social Media |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12646 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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