Title: Read or recycle? : the impact of promotional and relational mailings on the response funnel
Authors : Hannich, Frank
Müller, Salome
Forestier, Céline
Conference details: The 2013 University Industry Interaction Conference, Amsterdam, 27-29 May 2013
Issue Date: 2013
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (abstract)
Language : English
Subjects : Mailing; Recycle; Marketing; Conference
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference other
URI: https://digitalcollection.zhaw.ch/handle/11475/15739
Appears in Collections:Publikationen School of Management and Law

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