Publication type: Conference other
Type of review: Peer review (abstract)
Title: Read or recycle? : the impact of promotional and relational mailings on the response funnel
Authors : Hannich, Frank
Müller, Salome
Forestier, Céline
Conference details: University Industry Interaction Conference 2013, Amsterdam, Netherlands, 27-29 May 2013
Issue Date: 2013
Language : English
Subjects : Mailing; Recycle; Marketing; Conference
Subject (DDC) : 658.8: Marketing management
Fulltext version : Published version
License (according to publishing contract) : Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in Collections:Publikationen School of Management and Law

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