|Title:||Read or recycle? : the impact of promotional and relational mailings on the response funnel|
|Authors :||Hannich, Frank|
|Conference details:||The 2013 University Industry Interaction Conference, Amsterdam, 27-29 May 2013|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Peer review (abstract)|
|Subjects :||Mailing; Recycle; Marketing; Conference|
|Subject (DDC) :||658.8: Marketing management|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Publication type:||Conference other|
|Appears in Collections:||Publikationen School of Management and Law|
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