Publication type: Contribution to magazine or newspaper
Title: Genderspezifisches Touchpoint Management für Dienstleistungsprodukte
Authors: Mandl, Teresa Valerie
Ackermann, Carole
Published in: Versicherungsrundschau
Volume(Issue): 2013
Issue: 4
Page(s): 26
Pages to: 33
Issue Date: 2013
Publisher / Ed. Institution: Volkswirtschaftliche Verlagsgesellschaft
ISSN: 2076-3239
Language: German
Subjects: Dienstleistungsprodukt; Genderspezifisch; Touchpoint Mangement
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/9868
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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