| Publication type: | Contribution to magazine or newspaper |
| Title: | Genderspezifisches Touchpoint Management für Dienstleistungsprodukte |
| Authors: | Mandl, Teresa Valerie Ackermann, Carole |
| Published in: | Versicherungsrundschau |
| Volume(Issue): | 2013 |
| Issue: | 4 |
| Page(s): | 26 |
| Pages to: | 33 |
| Issue Date: | 2013 |
| Publisher / Ed. Institution: | Volkswirtschaftliche Verlagsgesellschaft |
| ISSN: | 2076-3239 |
| Language: | German |
| Subjects: | Dienstleistungsprodukt; Genderspezifisch; Touchpoint Mangement |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/9868 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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