Issue Date | Title | Involved Person(s) |
Nov-2013 | CRM Trends 2015 | Lichter, Rolf; Lucco, Andreas; Salma, Viktoria |
Nov-2013 | Hyperwettbewerb : wie Schweizer Unternehmen bestehen wollen | Hannich, Frank; Gehring, Bettina; Wüthrich, Adrian |
2013 | Grössere und kleinere Sprünge : Kundenbeziehungsmanagement in der Schweizer Assekuranz | Lucas, André |
2013 | Plan and deliver business 2.0 initiatives | Lardi, Kamaleswari; Ledergerber, Armin |
2013 | Market niches and the perceptual economic impacts on a remote alpine village : the BRITS week in Laax | Jenkins, Ian; Rios-Morales, Ruth |
2013 | Read or recycle? : the impact of promotional and relational mailings on the response funnel | Hannich, Frank; Müller, Salome; Forestier, Céline |
2013 | Storyselling : an experiment on storytelling at the product level | Hari, Jürg J.; Rawitzer, Heike |
2013 | Yield management for public theaters? | Labaronne, Leticia |
2013 | Physische Post wirkt gerade bei Jungen besonders gut | Müller, Salome; Hannich, Frank |
2013 | A sustainable approach to social media for businesses | Graf, Sandro; Mandl, Teresa Valerie |
2013 | Ist Marketing weiblich? | Rüeger, Brian; Scherrer, Corinne |
2013 | Service dominant logic : its past, present and future impact on marketing thought | Ehrenthal, Joachim |
2013 | Using voice of the customer programs to improve customer loyalty : the example hilti | Müller, Steffen |
2013 | Plan and deliver enterprise collaboration initiatives | Lardi, Kamales; Rellstab, Rolf |
2013 | Welche CRM-Trends Schweizer Unternehmen beschäftigen | Hannich, Frank; Gehring, Bettina; Comolli, Lucia |