Publication type: Book part
Type of review: Editorial review
Title: A sustainable approach to social media for businesses
Authors: Graf, Sandro
Mandl, Teresa Valerie
DOI: 10.3218/3558-2
Published in: Social media strategy : a step-by-step guide to building your social business
Editors of the parent work: Fuchs, Rainer
Lardi, Kamales
Pages: 9
Pages to: 16
Issue Date: 2013
Publisher / Ed. Institution: vdf Hochschulverlag
Publisher / Ed. Institution: Z├╝rich
ISBN: 978-3-7281-3557-5
978-3-7281-3558-2
Language: English
Subjects: Social Media; Business; Strategy
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/12771
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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