A sustainable approach to social media for businesses

Graf, Sandro; Mandl, Teresa Valerie

doi:10.3218/3558-2

Publication type:	Book part
Type of review:	Editorial review
Title:	A sustainable approach to social media for businesses
Authors:	Graf, Sandro Mandl, Teresa Valerie
DOI:	10.3218/3558-2
Published in:	Social media strategy : a step-by-step guide to building your social business
Editors of the parent work:	Fuchs, Rainer Lardi, Kamales
Page(s):	9
Pages to:	16
Issue Date:	2013
Publisher / Ed. Institution:	vdf Hochschulverlag
Publisher / Ed. Institution:	Zürich
ISBN:	978-3-7281-3557-5 978-3-7281-3558-2
Language:	English
Subjects:	Social Media; Business; Strategy
Subject (DDC):	658.8: Marketing management
URI:	https://digitalcollection.zhaw.ch/handle/11475/12771
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	Institute of Marketing Management (IMM)
Appears in collections:	Publikationen School of Management and Law

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Graf, S., & Mandl, T. V. (2013). A sustainable approach to social media for businesses. In R. Fuchs & K. Lardi (Eds.), Social media strategy : a step-by-step guide to building your social business (pp. 9–16). vdf Hochschulverlag. https://doi.org/10.3218/3558-2

Graf, S. and Mandl, T.V. (2013) ‘A sustainable approach to social media for businesses’, in R. Fuchs and K. Lardi (eds) Social media strategy : a step-by-step guide to building your social business. Zürich: vdf Hochschulverlag, pp. 9–16. Available at: https://doi.org/10.3218/3558-2.

S. Graf and T. V. Mandl, “A sustainable approach to social media for businesses,” in Social media strategy : a step-by-step guide to building your social business, R. Fuchs and K. Lardi, Eds. Zürich: vdf Hochschulverlag, 2013, pp. 9–16. doi: 10.3218/3558-2.

GRAF, Sandro und Teresa Valerie MANDL, 2013. A sustainable approach to social media for businesses. In: Rainer FUCHS und Kamales LARDI (Hrsg.), Social media strategy : a step-by-step guide to building your social business. Zürich: vdf Hochschulverlag. S. 9–16. ISBN 978-3-7281-3557-5

Graf, Sandro, and Teresa Valerie Mandl. 2013. “A Sustainable Approach to Social Media for Businesses.” In Social Media Strategy : A Step-by-Step Guide to Building Your Social Business, edited by Rainer Fuchs and Kamales Lardi, 9–16. Zürich: vdf Hochschulverlag. https://doi.org/10.3218/3558-2.

Graf, Sandro, and Teresa Valerie Mandl. “A Sustainable Approach to Social Media for Businesses.” Social Media Strategy : A Step-by-Step Guide to Building Your Social Business, edited by Rainer Fuchs and Kamales Lardi, vdf Hochschulverlag, 2013, pp. 9–16, https://doi.org/10.3218/3558-2.