| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | A sustainable approach to social media for businesses |
| Authors: | Graf, Sandro Mandl, Teresa Valerie |
| DOI: | 10.3218/3558-2 |
| Published in: | Social media strategy : a step-by-step guide to building your social business |
| Editors of the parent work: | Fuchs, Rainer Lardi, Kamales |
| Pages: | 9 |
| Pages to: | 16 |
| Issue Date: | 2013 |
| Publisher / Ed. Institution: | vdf Hochschulverlag |
| Publisher / Ed. Institution: | Zürich |
| ISBN: | 978-3-7281-3557-5 978-3-7281-3558-2 |
| Language: | English |
| Subjects: | Social Media; Business; Strategy |
| Subject (DDC): | 658.8: Marketing management |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12771 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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