Publication type: | Book part |
Type of review: | Editorial review |
Title: | A sustainable approach to social media for businesses |
Authors: | Graf, Sandro Mandl, Teresa Valerie |
DOI: | 10.3218/3558-2 |
Published in: | Social media strategy : a step-by-step guide to building your social business |
Editors of the parent work: | Fuchs, Rainer Lardi, Kamales |
Pages: | 9 |
Pages to: | 16 |
Issue Date: | 2013 |
Publisher / Ed. Institution: | vdf Hochschulverlag |
Publisher / Ed. Institution: | Zürich |
ISBN: | 978-3-7281-3557-5 978-3-7281-3558-2 |
Language: | English |
Subjects: | Social Media; Business; Strategy |
Subject (DDC): | 658.8: Marketing management |
URI: | https://digitalcollection.zhaw.ch/handle/11475/12771 |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | Institute of Marketing Management (IMM) |
Appears in collections: | Publikationen School of Management and Law |
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