Title: Ist Marketing weiblich?
Authors : Rüeger, Brian
Scherrer, Corinne
Published in : Marketing & Kommunikation
Volume(Issue) : 2013
Issue : 8
Pages : 26
Publisher / Ed. Institution : Galledia
Issue Date: 2013
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subjects : Marketing; Kommunikation
Subject (DDC) : 658.8: Marketing management
Abstract: Die Zürcher Hochschule für Angewante Wissenschaften sieht neue Anforderungen an das moderne Marketing - ausgelöst durch eine gesellschaftliche Werteveränderung. Vorschau auf ein Thema, das am Swiss New Marketing Forum am 10. September an der ZHAW in Winterthur vertieft behandelt wird.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Contribution to Magazine or Newspaper
ISSN: 1023-8913
0255-7673
URI: https://digitalcollection.zhaw.ch/handle/11475/10280
Appears in Collections:Publikationen School of Management and Law

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