Issue Date | Title | Involved Person(s) |
Nov-2013 | Hyperwettbewerb : wie Schweizer Unternehmen bestehen wollen | Hannich, Frank; Gehring, Bettina; Wüthrich, Adrian |
Nov-2013 | CRM Trends 2015 | Lichter, Rolf; Lucco, Andreas; Salma, Viktoria |
2013 | Using voice of the customer programs to improve customer loyalty : the example hilti | Müller, Steffen |
2013 | Plan and deliver enterprise collaboration initiatives | Lardi, Kamales; Rellstab, Rolf |
2013 | A sustainable approach to social media for businesses | Graf, Sandro; Mandl, Teresa Valerie |
2013 | Service dominant logic : its past, present and future impact on marketing thought | Ehrenthal, Joachim |
2013 | Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda | Hallier Willi, Christine; Melewar, T.C.; Broderick, Amanda J. |
2013 | Sieben Thesen : Denken in Silos ist Vergangenheit | Steinmann, Cary |
2013 | Misconceptions of sales promotions | Schlaeger, Daniel; Fuchs, Rainer |
2013 | Liebe auf wackligen Beinen | Janoschka, Anja; Rellstab, Rolf |
2013 | Der vernetzte Laden: vom Auslaufmodell zur Perle : wird der PoS durch CRM-Integration zum Serviceführer? | Hannich, Frank; Crowden, Catherine; Wüthrich, Adrian |
2013 | Genderspezifisches Touchpoint Management für Dienstleistungsprodukte | Mandl, Teresa Valerie; Ackermann, Carole |
2013 | Business students’ perception of sales careers : differences between students in Switzerland, Turkey, and the United States | Karakaya, Fahri; Quigley, Charles; Bingham, Frank; Hari, Jürg J.; Nasir, Aslihan |
2013 | Physische Post wirkt gerade bei Jungen besonders gut | Müller, Salome; Hannich, Frank |
2013 | We don't need no statusfaction?! | Hari, Jürg J.; Rawitzer, Heike |