| Title: | Sieben Thesen : Denken in Silos ist Vergangenheit |
| Authors : | Steinmann, Cary |
| Published in : | Handelszeitung |
| Volume(Issue) : | 2013 |
| Issue : | 13 |
| Pages : | 43 |
| Publisher / Ed. Institution : | Ringier Axel Springer |
| Issue Date: | 2013 |
| License (according to publishing contract) : | Licence according to publishing contract |
| Language : | German |
| Subjects : | Internet; Marketing |
| Subject (DDC) : | 658.8: Marketing management |
| Abstract: | Mit dem Internet ist laut dem Marketing-Professor ein Dämon aus der Flasche gelassen worden, der in seiner Wucht und Universalität vor 10 Jahren nicht vorstellbar war. "Um den Kontext zu verstehen: Wir erleben die Erfindung einer neuen gesellschaftlichen Ordnung." |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Publication type: | Contribution to Magazine or Newspaper |
| ISSN: | 1422-8971 |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10421 https://issuu.com/gfm-swiss-marketing/docs/hze_13_special_marketing |
| Appears in Collections: | Publikationen School of Management and Law |
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.