| Publication type: | Contribution to magazine or newspaper |
| Title: | Sieben Thesen : Denken in Silos ist Vergangenheit |
| Authors: | Steinmann, Cary |
| Published in: | Handelszeitung |
| Volume(Issue): | 2013 |
| Issue: | 13 |
| Pages: | 43 |
| Issue Date: | 2013 |
| Publisher / Ed. Institution: | Ringier Axel Springer |
| ISSN: | 1422-8971 |
| Language: | German |
| Subjects: | Internet; Marketing |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Mit dem Internet ist laut dem Marketing-Professor ein Dämon aus der Flasche gelassen worden, der in seiner Wucht und Universalität vor 10 Jahren nicht vorstellbar war. "Um den Kontext zu verstehen: Wir erleben die Erfindung einer neuen gesellschaftlichen Ordnung." |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10421 https://issuu.com/gfm-swiss-marketing/docs/hze_13_special_marketing |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
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