Publication type: | Contribution to magazine or newspaper |
Title: | Sieben Thesen : Denken in Silos ist Vergangenheit |
Authors: | Steinmann, Cary |
Published in: | Handelszeitung |
Volume(Issue): | 2013 |
Issue: | 13 |
Pages: | 43 |
Issue Date: | 2013 |
Publisher / Ed. Institution: | Ringier Axel Springer |
ISSN: | 1422-8971 |
Language: | German |
Subjects: | Internet; Marketing |
Subject (DDC): | 658.8: Marketing management |
Abstract: | Mit dem Internet ist laut dem Marketing-Professor ein Dämon aus der Flasche gelassen worden, der in seiner Wucht und Universalität vor 10 Jahren nicht vorstellbar war. "Um den Kontext zu verstehen: Wir erleben die Erfindung einer neuen gesellschaftlichen Ordnung." |
URI: | https://digitalcollection.zhaw.ch/handle/11475/10421 https://issuu.com/gfm-swiss-marketing/docs/hze_13_special_marketing |
Fulltext version: | Published version |
License (according to publishing contract): | Licence according to publishing contract |
Departement: | School of Management and Law |
Organisational Unit: | International Management Institute (IMI) |
Appears in collections: | Publikationen School of Management and Law |
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