| Issue Date | Title | Involved Person(s) |
| 1-Feb-2017 | Management der persönlichen Interaktion im Verkauf : eine Untersuchung am Beispiel von Schweizer Luxusuhrenherstellern | Belz, Christian; Reinecke, Sven; Duma, Fabio |
| 2017 | Einkaufstourismus Schweiz 2017 / 2018 | Rudolph, Thomas; Nagengast, Liane; Nitsch, Frauke |
| 2017 | 'I combined it myself'-effect : how to influence customers’ willingness to pay | Otto, Jessica; Hari, Jürg J. |
| 2017 | Wie «funktionieren» Kunden? | Müller, Steffen |
| 2017 | Delight by Design als Erfolgsfaktor im Spitalwesen | Vetterli, Christophe; Scherrer, Corinne; Aquino Shluzas, Lauren Marie; Leifer, Larry |
| 2017 | Warmth and competence : how to become a trustworthy “Lovable Star” in business | Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine |
| 2017 | Marketing : Konzepte, Instrumente, Aufgaben | Lucco, Andreas; Rüeger, Brian; Fuchs, Rainer; Ergenzinger, Rudolf; Thommen, Jean Paul |
| 2017 | Marktforschung mit Beacons | Fischer, Beat; Jud, Silvana |
| 2017 | Collaborative Competitive Intelligence | Müller, Steffen; Merkli, Daphne |
| 2017 | Wie gewinnen und pflegen Unternehmen Kundenbeziehungen? | Hannich, Frank |
| 2017 | Was ist die digitale Transformation und digitales Marketing? | Klaas, Michael |
| 2017 | Identifying product features that delight customers : are online reviews and surveys comparable? | Müller, Steffen; Beinert, Markus; Seiler, Roger |
| 2017 | Dialogmarketing Report Schweiz 2017 | Hannich, Frank; Suvada, Adrienne; Haarmann, Jens; Weinstock, Oliver; Schopfer, Heinz |
| 2017 | Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations | Martin, Christian; Furchheim, Pia; Morhart, Felicitas |
| 2017 | Economies of small : niche strategies and success factors of independent luxury brands in a global market dominated by big business | Duma, Fabio; Popcsev, Mark; Seelhofer, Daniel |
