| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations |
| Authors: | Martin, Christian Furchheim, Pia Morhart, Felicitas |
| Pages: | 54 |
| Pages to: | 60 |
| Conference details: | European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017 |
| Issue Date: | 2017 |
| Publisher / Ed. Institution: | University of Groningen |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Materialistic and green values have frequently been studied in regard to sustainable behavior. While materialistic values seem to motivate unsustainable behaviors, green values seem to be related to pro-environmental behavior. Given the importance of both values for sustainable behavior, it is surprising that they have been studied only in isolation from each other. It is therefore not clear whether some consumers might hold both value orientations simultaneously and whether and how these values interact in shaping (un)sustainable behavior. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12927 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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