Publication type: Conference paper
Type of review: Peer review (abstract)
Title: Introducing the green materialist : a cluster analysis of North American and Swiss consumer populations
Authors: Martin, Christian
Furchheim, Pia
Morhart, Felicitas
Pages: 54
Pages to: 60
Conference details: European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017
Issue Date: 2017
Publisher / Ed. Institution: University of Groningen
Language: English
Subject (DDC): 658.8: Marketing management
Abstract: Materialistic and green values have frequently been studied in regard to sustainable behavior. While materialistic values seem to motivate unsustainable behaviors, green values seem to be related to pro-environmental behavior. Given the importance of both values for sustainable behavior, it is surprising that they have been studied only in isolation from each other. It is therefore not clear whether some consumers might hold both value orientations simultaneously and whether and how these values interact in shaping (un)sustainable behavior.
URI: https://digitalcollection.zhaw.ch/handle/11475/12927
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in collections:Publikationen School of Management and Law

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