| Publication type: | Conference paper |
| Type of review: | Peer review (abstract) |
| Title: | Identifying product features that delight customers : are online reviews and surveys comparable? |
| Authors: | Müller, Steffen Beinert, Markus Seiler, Roger |
| Conference details: | 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017 |
| Issue Date: | 2017 |
| Publisher / Ed. Institution: | The European Marketing Academy |
| Language: | English |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Online reviews have proliferated in recent years. They are an important source of information for both consumers and companies. From a company perspective, they support the marketing controlling process. We focus on the company perspective and, in particular, on two research questions: How can companies identify product features that delight consumers based on online reviews? How do results from online reviews compare to results from surveys? We use smartphones as an example and show that the overall rating is comparable between online reviews (N=3,897) and a representative survey (N=401). |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12972 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
Files in This Item:
There are no files associated with this item.
Show full item record
Müller, S., Beinert, M., & Seiler, R. (2017). Identifying product features that delight customers : are online reviews and surveys comparable? 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017.
Müller, S., Beinert, M. and Seiler, R. (2017) ‘Identifying product features that delight customers : are online reviews and surveys comparable?’, in 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017. The European Marketing Academy.
S. Müller, M. Beinert, and R. Seiler, “Identifying product features that delight customers : are online reviews and surveys comparable?,” in 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017, 2017.
MÜLLER, Steffen, Markus BEINERT und Roger SEILER, 2017. Identifying product features that delight customers : are online reviews and surveys comparable? In: 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017. Conference paper. The European Marketing Academy. 2017
Müller, Steffen, Markus Beinert, and Roger Seiler. 2017. “Identifying Product Features That Delight Customers : Are Online Reviews and Surveys Comparable?” Conference paper. In 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017. The European Marketing Academy.
Müller, Steffen, et al. “Identifying Product Features That Delight Customers : Are Online Reviews and Surveys Comparable?” 46th EMAC Annual Conference 2017, Groningen, Niederlande, 23.-26. Mai 2017, The European Marketing Academy, 2017.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.