Title: Wie gewinnen und pflegen Unternehmen Kundenbeziehungen?
Authors : Hannich, Frank
Published in : Marketing : Konzepte - Instrumente - Aufgaben
Pages : 99
Pages to: 114
Editors of the parent work: Lucco, Andreas
Rüeger, Brian
Fuchs, Rainer
Ergenzinger, Rudolf
Thommen, Jean-Paul
Publisher / Ed. Institution : Versus
Publisher / Ed. Institution: Zürich
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : German
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Book part
ISBN: 978-3-03909-346-5
URI: https://digitalcollection.zhaw.ch/handle/11475/17161
Appears in Collections:Publikationen School of Management and Law

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