| Issue Date | Title | Involved Person(s) |
| 27-Nov-2019 | Marketing im Gesundheitswesen | Angerer, Alfred; Liberatore, Florian; Angerer, Alfred |
| 10-Aug-2019 | Innovative Preissetzungsmechanismen unter besonderer Berücksichtigung von Pay-What-You-Want | Matthias, Sander; Heim, Nina |
| Apr-2019 | The digital advertising ecosystem visualisation : literature review | Stallone, Valerio; Klaas, Michael |
| 2019 | Big Data im Marketing | Klaas, Michael; Ackermann, Kurt Alexander; Fleiss, Jürgen |
| 2019 | No ad blockers for old men? : demographic evidence for ad blocker usage from Germany | Stallone, Valerio |
| 2019 | App launch for customer processes of a real estate company | Rockel, Georg; Barth, Linard |
| 2019 | Kundenstamm-Management : nach der Quirin-Formel | Block, Andreas |
| 2019 | Akzeptanz von Dynamic Pricing : eine Untersuchung am Beispiel von Schweizer Skigebieten | Heim, Nina; Müller, Steffen; Grob, Lea |
| 2019 | Künstliche Intelligenz im Marketing | Seiler, Roger; Klaas, Michael; Hari, Jürg J. |
| 2019 | Augmented Reality und Virtual Reality im Premium- und Luxus-Retail | Harren, Benjamin; Seiler, Roger; Müller, Steffen |
| 2019 | Omnikanal-Vertrieb entlang der Customer Journey | Mussak, Pirmin |
| 2019 | Freundlich bleiben zahlt sich aus | Müller, Steffen; Furchheim, Pia |
| 2019 | Ambivalent consumer networks coping with conflicts | Kaiser, Ulrich; Kozinets, Robert V.; Kotowski, Wolfgang |
| 2019 | Balancing tradition and innovation : assessment of new luxury hospitality business models and their implications on 5-star hotels in Switzerland | Fernandes, Luca; Duma, Fabio |
| 2019 | “Dear Monica, thank you for your review” : the impact of hotel responses to online reviews | Furchheim, Pia; Müller, Steffen; Sponagel, Claudio; Collenberg, Anja |
