Publication type: Conference paper
Type of review: Peer review (publication)
Title: Balancing tradition and innovation : assessment of new luxury hospitality business models and their implications on 5-star hotels in Switzerland
Authors: Fernandes, Luca
Duma, Fabio
et. al: No
DOI: 10.15444/GFMC2019.05.06.03
Published in: 2019 Global Fashion Management Conference at Paris Proceedings
Pages: 515
Pages to: 521
Conference details: 2019 Global Fashion Management Conference at Paris, Paris, France, 11-14 July 2019
Issue Date: 2019
Publisher / Ed. Institution: Global Alliance of Marketing & Management Associations
ISSN: 2288-825X
Language: English
Subject (DDC): 647: Management of public households
658.8: Marketing management
Abstract: The global luxury travel market is in a constant state of flux, and traditional players have to adapt to the rising challenges in various areas of their business model. As new players emerge, using technology and the global reach of the Internet and social media to reach out to a discerning group of travelers, they speak to the changing expectations and behavior of international consumers. Our study will shed light on these consumption and travel patterns, on ways new disruptors in the field of luxury hospitality successfully differentiate themselves from their more traditional competitors and on the implications this will have on the business models of five-star hotels in Switzerland. While limited in scope, this study will provide insight relevant to academics and professionals in the field of luxury hospitality.
URI: https://digitalcollection.zhaw.ch/handle/11475/20110
Fulltext version: Published version
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in Collections:Publikationen School of Management and Law

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