Title: Ambivalent consumer networks coping with conflicts
Authors : Kotowski, Wolfgang
Advisors / Reviewers : Kaiser, Ulrich
Kozinets, Robert V.
Extent : 208
Publisher / Ed. Institution : Universität Zürich
Publisher / Ed. Institution: Zürich
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Language : English
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Doctoral thesis
URI: https://digitalcollection.zhaw.ch/handle/11475/18157
Appears in Collections:Publikationen School of Management and Law

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