| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Omnikanal-Vertrieb entlang der Customer Journey |
| Authors: | Mussak, Pirmin |
| et. al: | No |
| Published in: | Marketing Review St. Gallen |
| Volume(Issue): | 2019 |
| Issue: | 1 |
| Page(s): | 14 |
| Pages to: | 24 |
| Issue Date: | 2019 |
| Publisher / Ed. Institution: | Universität St. Gallen |
| ISSN: | 1865-6544 1865-7516 |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Der Fall AXA: Im Rahmen der digitalen Transformation hat sich das Customer-Relationship-Management (CRM) im Vertrieb von Versicherern erheblich weiterentwickelt. Der vorliegende Beitrag mit Bezug zur Vertriebsentwicklung der AXA Schweiz zeigt auf, inwiefern ein durchgängiger CRM-Approach entlang des Omnikanal-Vertriebs zielführend ist. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/29803 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute for Risk & Insurance (IRI) |
| Appears in collections: | Publikationen School of Management and Law |
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Mussak, P. (2019). Omnikanal-Vertrieb entlang der Customer Journey. Marketing Review St. Gallen, 2019(1), 14–24.
Mussak, P. (2019) ‘Omnikanal-Vertrieb entlang der Customer Journey’, Marketing Review St. Gallen, 2019(1), pp. 14–24.
P. Mussak, “Omnikanal-Vertrieb entlang der Customer Journey,” Marketing Review St. Gallen, vol. 2019, no. 1, pp. 14–24, 2019.
MUSSAK, Pirmin, 2019. Omnikanal-Vertrieb entlang der Customer Journey. Marketing Review St. Gallen. 2019. Bd. 2019, Nr. 1, S. 14–24
Mussak, Pirmin. 2019. “Omnikanal-Vertrieb entlang der Customer Journey.” Marketing Review St. Gallen 2019 (1): 14–24.
Mussak, Pirmin. “Omnikanal-Vertrieb entlang der Customer Journey.” Marketing Review St. Gallen, vol. 2019, no. 1, 2019, pp. 14–24.
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