|Publication type:||Article in scientific journal|
|Type of review:||No review|
|Title:||App launch for customer processes of a real estate company|
|Published in:||International Journal of Innovative Technology and Exploring Engineering|
|Publisher / Ed. Institution:||International Journal of Innovative Technology and Exploring Engineering|
|Subject (DDC):||004: Computer science |
658.8: Marketing management
|Abstract:||A paperless office is not only environmentally friendly but also advantageous in many aspects. The digitalisation of documents and corresponding processes saves time, reduces mistakes and therefore realizes cost savings for companies. This time can be invested in better customer management. Real estate companies work with thousands of rented apartments and as many customers and thus have to maintain and manage a lot of customer related data. IT has already created manifold remedies with Enterprise-Resource-Planning (ERP) and Customer- Relationship-Management (CRM) systems and models, but there is still plenty of development potential to be exploited by integrating mobile solutions into the IT architecture. The main challenge thereby is not the programming of an app but the seamless integration into customer processes and the creation of customer acceptance and thus value. Therefore, it is investigated how mobile applications can better control customer processes and whether such an implementation is profitable. For this purpose, typical work and customer processes of real estate companies must be analysed, understood and transferred to appropriate mobile solutions. This paper examines the details which need to be considered in such projects.|
|Fulltext version:||Published version|
|License (according to publishing contract):||Licence according to publishing contract|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Appears in collections:||Publikationen School of Management and Law|
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