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Showing results 1 to 20 of 29
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Issue Date
Title
Involved Person(s)
2016
Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study
Bissig, Patrick
;
Hüttermann, Marcel
;
Hannich, Frank
;
Hari, Jürg J.
2019
Components and outcomes of fan engagement in team sports : the perspective of managers and fans
Hüttermann, Marcel
;
Uhrich, Sebastian
;
Königstorfer, Jörg
2017
Dimensionen von Customer Engagement im Sport : Ergebnisse einer qualitativen Analyse
Hüttermann, Marcel
2019
Directing tourist flow : an analysis of (Visitor) flows and implications for an application
Hüttermann, Marcel
;
Thimm, Tatjana
;
Hannich, Frank
2015
E-Health, fitness trackers and wearables : use among Swiss students
Seiler, Roger
;
Hüttermann, Marcel
Apr-2019
eSports Schweiz 2019
Hüttermann, Marcel
Oct-2019
eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann
Hüttermann, Marcel
2019
Exploring the behavioral relationships of fan engagement
Hüttermann, Marcel
Nov-2019
Fan engagement in team sports : what role do the individual players play?
Hüttermann, Marcel
;
Nesina, Sara
2017
Fan engagement value in team sport : service-dominant logic informed dimensions
Hüttermann, Marcel
;
Uhrich, Sebastian
;
Königstorfer, Jörg
2018
Die Inszenierung von Markenerlebnissen im Sport : eine Fallstudienanalyse der Vereinsmarke FC St. Pauli
Ströbel, Tim
;
Hüttermann, Marcel
;
Hannich, Frank
;
Nagel, Siegfried
2015
Kundenbegeisterung durch Mitarbeiterzufriedenheit
Hannich, Frank
;
Hüttermann, Marcel
2018
Kundenbeziehungen emotionalisieren
Hannich, Frank
;
Hüttermann, Marcel
2015
Marketing ist Führungsaufgabe
Hüttermann, Marcel
;
Rüeger, Brian
;
Hannich, Frank
2019
Measuring and understanding fan engagement in team sports
Hüttermann, Marcel
2017
PredTour – predicting tourism movements : Analyse und Vorhersage von Besucherströmen in der Grenzregion Bodensee
Hüttermann, Marcel
;
Hannich, Frank
;
Haarmann, Jens
2019
Requirements for future digital visitor flow management
Hüttermann, Marcel
;
Thimm, Tatjana
;
Hannich, Frank
;
Bild, Christine
2017
Sportsponsoring als Employer Branding Tool
Hüttermann, Marcel
;
Bearth, Angela
;
Kälin, Roman
2018
Sportsponsoring als Employer-Branding-Tool
Hüttermann, Marcel
;
Bearth, Angela
;
Hannich, Frank
2016
Status Quo, aktuelle Trends und Erfolgsfaktoren im Kundenbeziehungsmanagement
Bissig, Patrick
;
Hüttermann, Marcel