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Issue Date	Title	Involved Person(s)
2016	Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study	Bissig, Patrick; Hüttermann, Marcel; Hannich, Frank; Hari, Jürg J.
2019	Components and outcomes of fan engagement in team sports : the perspective of managers and fans	Hüttermann, Marcel; Uhrich, Sebastian; Königstorfer, Jörg
2017	Dimensionen von Customer Engagement im Sport : Ergebnisse einer qualitativen Analyse	Hüttermann, Marcel
2019	Directing tourist flow : an analysis of (Visitor) flows and implications for an application	Hüttermann, Marcel; Thimm, Tatjana; Hannich, Frank
2015	E-Health, fitness trackers and wearables : use among Swiss students	Seiler, Roger; Hüttermann, Marcel
Apr-2019	eSports Schweiz 2019	Hüttermann, Marcel
Oct-2019	eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann	Hüttermann, Marcel
2019	Exploring the behavioral relationships of fan engagement	Hüttermann, Marcel
Nov-2019	Fan engagement in team sports : what role do the individual players play?	Hüttermann, Marcel; Nesina, Sara
2017	Fan engagement value in team sport : service-dominant logic informed dimensions	Hüttermann, Marcel; Uhrich, Sebastian; Königstorfer, Jörg
2018	Die Inszenierung von Markenerlebnissen im Sport : eine Fallstudienanalyse der Vereinsmarke FC St. Pauli	Ströbel, Tim; Hüttermann, Marcel; Hannich, Frank; Nagel, Siegfried
2015	Kundenbegeisterung durch Mitarbeiterzufriedenheit	Hannich, Frank; Hüttermann, Marcel
2018	Kundenbeziehungen emotionalisieren	Hannich, Frank; Hüttermann, Marcel
2015	Marketing ist Führungsaufgabe	Hüttermann, Marcel; Rüeger, Brian; Hannich, Frank
2019	Measuring and understanding fan engagement in team sports	Hüttermann, Marcel
2017	PredTour – predicting tourism movements : Analyse und Vorhersage von Besucherströmen in der Grenzregion Bodensee	Hüttermann, Marcel; Hannich, Frank; Haarmann, Jens
2019	Requirements for future digital visitor flow management	Hüttermann, Marcel; Thimm, Tatjana; Hannich, Frank; Bild, Christine
2017	Sportsponsoring als Employer Branding Tool	Hüttermann, Marcel; Bearth, Angela; Kälin, Roman
2018	Sportsponsoring als Employer-Branding-Tool	Hüttermann, Marcel; Bearth, Angela; Hannich, Frank
2016	Status Quo, aktuelle Trends und Erfolgsfaktoren im Kundenbeziehungsmanagement	Bissig, Patrick; Hüttermann, Marcel

Showing results 1 to 20 of 29 next >