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Title: eSports Switzerland 2019 : a study by the Institute of Marketing Management under the direction of Marcel Hüttermann
Authors : Hüttermann, Marcel
et. al : No
Extent : 33
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Issue Date: Oct-2019
License (according to publishing contract) : CC BY 4.0: Attribution 4.0 International
Language : English
Subjects : eSports; Switzerland; Gaming; Marketing management
Subject (DDC) : 700: The arts and entertainment
Abstract: eSports Switzerland 2019 is the first study on eSports in Switzerland. The Institute for Marketing Management at the ZHAW is thus addressing a topic that is currently attracting attention worldwide for a variety of reasons: On the one hand, because the sales figures and prize money in eSports have recorded enormous growth rates in recent years, and on the other hand, because the question of whether eSports is a sport is increasingly being discussed by sports federations and the media and is therefore also attracting the interest of the general public. The aim of this study is to illustrate the status quo in the Swiss population with regard to eSports. After a brief introduction to the topic, the worldwide eSports market will be examined. After a subsequent academic examination of the concept of eSports, the main part of the study follows: the status quo in Switzerland.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Working paper – expertise – study
DOI : 10.21256/zhaw-18480
Appears in Collections:Marketing

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