Title: Directing tourist flow : an analysis of (Visitor) flows and implications for an application
Authors : Hüttermann, Marcel
Thimm, Tatjana
Hannich, Frank
et. al : No
Conference details: Travel and Tourism Research Association Europe 2019 (TTRA), Bournemouth, UK, 7-10 April 2019
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (abstract)
Language : English
Subject (DDC) : 306: Culture
Abstract: Overtourism calls for measures to control tourist flows. The Lake Constance region, where three neighboring countries (Germany, Austria, and Switzerland) surround the lake, is our field of research. A popular destination for both local and international visitors. In addition to leisure tourism, differences in exchange rates and sales tax result in year-round shopping tourism. The aim of the research project was the analysis of different (visitor) flows, with special consideration of cross-border flow; in addition, implications for the development of a suitable application and thus the attempt to steer tourist streams, were to be determined.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference other
URI: https://digitalcollection.zhaw.ch/handle/11475/17484
Appears in Collections:Publikationen School of Management and Law

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