|Title:||Fan engagement value in team sport : service-dominant logic informed dimensions|
|Authors :||Hüttermann, Marcel|
|Conference details:||25th EASM Conference Challenges and Developments of Sport Organisations, Bern, 5.-8.September 2017|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Peer review (Publication)|
|Subject (DDC) :||658.8: Marketing management|
|Abstract:||Fan engagement is central to the customer relationship management (CRM) of professional sport teams. However, previous research relating to fan engagement is limited regarding the following aspects: 1) it does not provide a holistic perspective on both positive and negative facets of fan engagement, 2) it uses a narrow definition of fan engagement that only refers to non-transactional behaviors, and 3) it only focuses on specific forms of fan engagement (e.g., fan-fan interactions). To resolve these issues, this research uses Hollebeek, Srivastava, and Chen’s (2016) service dominant-logic informed framework of customer engagement and explores value dimensions of fan engagement in team sports. In so doing, we explore how fans can become ‘game changers’, that is, affect a team’s economic and on-pitch performance.|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Publication type:||Conference Other|
|Appears in Collections:||Publikationen School of Management and Law|
Files in This Item:
There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.