Title: Fan engagement value in team sport : service-dominant logic informed dimensions
Authors : Hüttermann, Marcel
Uhrich, Sebastian
Königstorfer, Jörg
Conference details: 25th EASM Conference Challenges and Developments of Sport Organisations, Bern, 5.-8.September 2017
Issue Date: 2017
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Publication)
Language : German
Subject (DDC) : 658.8: Marketing management
Abstract: Fan engagement is central to the customer relationship management (CRM) of professional sport teams. However, previous research relating to fan engagement is limited regarding the following aspects: 1) it does not provide a holistic perspective on both positive and negative facets of fan engagement, 2) it uses a narrow definition of fan engagement that only refers to non-transactional behaviors, and 3) it only focuses on specific forms of fan engagement (e.g., fan-fan interactions). To resolve these issues, this research uses Hollebeek, Srivastava, and Chen’s (2016) service dominant-logic informed framework of customer engagement and explores value dimensions of fan engagement in team sports. In so doing, we explore how fans can become ‘game changers’, that is, affect a team’s economic and on-pitch performance.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference Other
URI: https://digitalcollection.zhaw.ch/handle/11475/10692
https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf
Appears in Collections:Publikationen School of Management and Law

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