Title: E-Health, fitness trackers and wearables : use among Swiss students
Authors : Seiler, Roger
Hüttermann, Marcel
Pages : 1
Pages to: 12
Conference details: ABSRC Advances in Business-Related Scientific Research Conference, Venice, 25-27 March 2015
Publisher / Ed. Institution : GEA College
Issue Date: 25-Mar-2015
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Publication)
Language : English
Subject (DDC) : 610: Medicine and health
Abstract: Health and fitness supported by technology has evolved into a trend. Given the progress of fitness tracker devices and apps, the popularity of this technology has now extended far beyond the early adopters in the quantified-self community. Furthermore, in society, health has become a lifestyle and status symbol. There are reports of increasing numbers of people exercising regularly. Manufacturers such as Apple have taken notice of this trend. The recently launched Health Kit and Health app for iOS 8 underlines this fact. The increase in the number of youngsters and young adults adopting vegetarian or vegan diets emphasises the importance of the topic. To the knowledge of the authors no study covering this topic and target group exists to date. Therefore we conducted a study focusing on the Greater Zurich Area covering the target group of youngsters and young adults to help to close this research gap.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Conference Paper
ISBN: 978-961-6347-56-3
URI: https://digitalcollection.zhaw.ch/handle/11475/12519
Appears in Collections:Publikationen School of Management and Law

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