Title: Components and outcomes of fan engagement in team sports : the perspective of managers and fans
Authors : Hüttermann, Marcel
Uhrich, Sebastian
Königstorfer, Jörg
Published in : Journal of global sport management
Publisher / Ed. Institution : Taylor & Francis
Issue Date: 2019
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (Publication)
Language : English
Subjects : Benefit; Professional sport team; Value creation; Value destruction
Subject (DDC) : 306: Culture
Abstract: Fan engagement is a central construct for the customer relationship management of professional sports teams. The goal of this study is to develop a framework that categorizes positive and negative components and outcomes of fan engagement in team sports settings. Based on qualitative interviews with 13 team managers and 12 fans of European professional sports teams, we show that fan engagement components can be positive (fan resource integration, fan learning, and fan knowledge sharing) or negative (fan norm violation and fan resistance to the team). These components can have the following benefits: fan resource development and fan value co-creation. Or they can have the following detriments: fan value destruction and fan identity conflict development. Our comprehensive framework synthesizes the manifestations and consequences of fan engagement and thus contributes to our understanding of how fan engagement affects sports teams.
Departement: School of Management and Law
Publication type: Article in scientific Journal
DOI : 10.1080/24704067.2019.1576143
ISSN: 2470-4067
URI: https://digitalcollection.zhaw.ch/handle/11475/17259
Appears in Collections:Publikationen School of Management and Law

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