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Browsing by Organisational Unit Institut für Marketing Management (IMM)
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Showing results 9 to 28 of 507
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Issue Date
Title
Involved Person(s)
2023
Accounting for preferences and beliefs in social framing effects
Bernold, Elizabeth
;
Gsottbauer, Elisabeth
;
Ackermann, Kurt A.
;
Murphy, Ryan O.
2021
Active expectation management in chatbot conversations
Haupt, Martin
;
Rozumowski, Anna
13-Aug-2021
Advocacy for a citizen‐centric rule of law agenda : how do we bring the rule of law to life?
Merdzanovic, Adis
;
Nicolaidis, Kalypso
2023
AI maturity and business model toolkit
Holler, Manuel
;
van Giffen, Benjamin
;
Seifert, Frank
;
Mahendra Mistry, Nimesh
;
Reinshagen, Maya
2022
Aktivitäten, Partnerschaften und Ressourcen im analogen und digitalen Marketing
Wyss, Saskia
2022
Aktuelle Herausforderungen im Marketing
Rüeger, Brian
2013
Ein aktuelles Forschungsprojekt der ZHAW : Erkenntnisse aus einem Feldexperiment auf dem ZHAW-Campus
Graf, Sandro
2019
Akzeptanz von Dynamic Pricing : eine Untersuchung am Beispiel von Schweizer Skigebieten
Heim, Nina
;
Müller, Steffen
;
Grob, Lea
2019
Ambivalent consumer networks coping with conflicts
Kaiser, Ulrich
;
Kozinets, Robert V.
;
Kotowski, Wolfgang
20-May-2016
An e-mail embedded software prototype for knowledge management
Holler, Manuel
;
Übernickel, Falk
;
Brenner, Walter
2014
An integrated web experiment tool using open source software
Seiler, Roger
;
Miesler, Linda
2019
App launch for customer processes of a real estate company
Rockel, Georg
;
Barth, Linard
2021
Applications of blockchain technology in marketing : a systematic review of marketing technology companies
Stallone, Valerio
;
Wetzels, Martin
;
Klaas, Michael
2016
Are risk or benefit perceptions more important for public acceptance of innovative food technologies : a meta-analysis
Bearth, Angela
;
Siegrist, Michael
14-Feb-2024
Aspects for implementations of decentralized autonomous organizations (DAO) in Switzerland
Caviezel, Moë
;
Spychiger, Florian
;
Stallone, Valerio
2011
Auf dem Weg zu Service Excellence : den Spagat zwischen Komplexitätsreduktion und Individualisierung meistern
Kansy, Simone
;
Tüscher, Peter
;
Lucco, Andreas
2014
Auf der Agenda : Durchbruch bei CRM-Lösungen
Scherrer, Corinne
;
Hannich, Frank
2018
Aufbau von Customer Engagement bei der New Belgium Brewing Company
Rellstab, Rolf
;
Rozumowski, Anna
2016
Augmented and virtual reality the new silver bullet of marketing? : an overview of applications with the AIDA model
Seiler, Roger
;
Klaas, Michael
2019
Augmented Reality und Virtual Reality im Premium- und Luxus-Retail
Harren, Benjamin
;
Seiler, Roger
;
Müller, Steffen