|Title:||Are risk or benefit perceptions more important for public acceptance of innovative food technologies : a meta-analysis|
|Authors :||Bearth, Angela|
|Published in :||Trends in Food Science & Technology|
|License (according to publishing contract) :||Licence according to publishing contract|
|Type of review:||Peer review (Publication)|
|Subjects :||Food technology; Acceptance; Risk perception; Benefit perception; Meta-analysis|
|Subject (DDC) :||658.8: Marketing management |
664: Food technology
|Abstract:||Research goal: This paper pursued two goals: first, to investigate the much disputed question of whether risk or benefit perceptions are more influential in people's acceptance of food technologies and second, to shed light on the relationship between the two perceptions. Scope and approach: In total, 26 studies were selected for a random-effects meta-analysis. Key findings and conclusions: The results suggest a high degree of variability in correlation coefficients for all three investigated relationships. This paper presents the insights gained into the perception and acceptance of food technologies, the relationships between these three factors and discusses potential moderators of the relationship strengths. Furthermore, this paper's discussion offers insights for future risk communication research by highlighting important research gaps and possibilities.|
|Departement:||School of Management and Law|
|Organisational Unit:||Institute of Marketing Management (IMM)|
|Publication type:||Article in scientific Journal|
|Appears in Collections:||Publikationen School of Management and Law|
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