Browsing by Person harg

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Issue DateTitleInvolved Person(s)
2012Managerial challenges in setting prices : price-quality cues, role of the sales force and global issuesHari, Jürg J.
2007Marketing und Innovation: zwei, die sich doch nicht ganz lieb habenHari, Jürg
2006Markteinführung : überwinden der Stolpersteine in der DiffusionsstrategieHari, Jürg
2013Measuring trust in financial services : a new way to gain useful insightsRawitzer, Heike; Hari, Jürg J.
2017Meat consumption 2.0 : health and ethics as crucial customer needsHari, Jürg; Gisler, Marius; Rawitzer, Heike
2008Mixed evidence of an early market entry in the pharmaceutical business marketStros, Michael; Hari, Jürg; Marriott, John
2018Motivated by Red Bull? : How international sponsorship influence the sport spectating consumption motivationHari, Jürg J.; Dela Cruz, Jeremy; Ankeshian, Ara
2014Online web experiments using live web contentSeiler, Roger; Miesler, Linda; Hari, Jürg J.
2008Power of the subconscious in decision making in personal sellingStros, Michael; Hari, Jürg J.; Mariott, John
2004Preis und Preiswahrnehmung - zwei Paar Schuhe!Hari, Jürg; Critchley, Geraldine
2008Price sensitivity for green power in electricity markets : results from a conjoint analysis and a representative survey in SwitzerlandHari, Jürg J.; Karathanasis, Nikos; Burri, Stefan
2018Re-Minder : Nudging in der AssekuranzHari, Jürg J.; Bosshard, Hanspeter; Peter, Dominic
2017Roger Federer, Rolex und ich sind gute Freunde : Werbung mit unterschiedlichen Testimonial-TypenHari, Jürg J.; Kucza, Gunther; Ramadani, Eldina; Sammet, Isabel
2014SenseMaking presentations : the effect of storytelling and knowledge visualization in B2B sales situations on attitudes, knowledge acquisition, and purchase intentionGlaunsinger, Senem; Miesler, Linda; Hari, Jürg J.
2015Stereotypen in der Werbung : die implizite Einstellung zum weiblichen Taille-Hüfte-VerhältnisHari, Jürg J.; Rawitzer, Heike; Data, Rekha
2013Storyselling : an experiment on storytelling at the product levelHari, Jürg J.; Rawitzer, Heike
2018Storytelling as a tool for internal branding and knowledge management : ein Feldexperiment im Dienstleistungssektor über die Wirksamkeit von StorytellingHari, Jürg J.; Kaufmann, Andreas; Venosta, Sascha
2008The 30-Second-Sale : snap impressions of a retail sales person influence consumers decision makingHari, Jürg; Stros, Michael; Marriott, John
2006The Lounge : RealService-OrientierungScheidegger, Felix; Avramakis, Evangelos; Hüppi, Richard Alexander; Hari, Jürg J.
2014The potential of gamification in changing consumer behaviour towards a more sustainable nutrition behaviourBerger, Verena; Miesler, Linda; Hari, Jürg J.