Title: Managerial challenges in setting prices : price-quality cues, role of the sales force and global issues
Authors : Hari, Jürg J.
Published in : Strategic international marketing : an advanced perspective
Pages : 61
Pages to: 75
Editors of the parent work: Melewar, T.C.
Gupta, Suraksha
Publisher / Ed. Institution : Palgrave Macmillan
Publisher / Ed. Institution: Houndmills
Issue Date: 2012
License (according to publishing contract) : Licence according to publishing contract
Type of review: Editorial review
Language : English
Subjects : Verkauf; Preis
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Publication type: Book part
ISBN: 978-0230580244
URI: https://digitalcollection.zhaw.ch/handle/11475/14027
Appears in Collections:Publikationen School of Management and Law

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