Title: Markteinführung : überwinden der Stolpersteine in der Diffusionsstrategie
Authors : Hari, Jürg
Published in : Innovation Management
Volume(Issue) : 2006
Issue : 1
Pages : 52
Pages to: 55
Publisher / Ed. Institution : Horn
Issue Date: 2006
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Contribution to magazine or newspaper
URI: https://digitalcollection.zhaw.ch/handle/11475/16167
Appears in Collections:Publikationen School of Management and Law

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