Title: Marketing und Innovation: zwei, die sich doch nicht ganz lieb haben
Authors : Hari, Jürg
Published in : Markt und Innovation
Pages : 107
Pages to: 120
Editors of the parent work: Pfeiffer, Rolf
Pult, Ingeborg
Publisher / Ed. Institution : vdf Hochschulverlag
Publisher / Ed. Institution: Zürich
Issue Date: 2007
License (according to publishing contract) : Licence according to publishing contract
Series : IMI - Schriftenreihe
Series volume: 1
Type of review: Editorial review
Language : German
Subjects : Innovation; Marketing; Markt; Schweiz
Subject (DDC) : 658.4: Executive Management
658.8: Marketing management
Departement: School of Management and Law
Publication type: Book part
ISBN: 978-3-7281-3160-7
URI: https://digitalcollection.zhaw.ch/handle/11475/16140
Appears in Collections:Publikationen School of Management and Law

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