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Showing results 26 to 45 of 59
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Issue Date
Title
Involved Person(s)
2012
Managerial challenges in setting prices : price-quality cues, role of the sales force and global issues
Hari, Jürg J.
2007
Marketing und Innovation: zwei, die sich doch nicht ganz lieb haben
Hari, Jürg
2006
Markteinführung : überwinden der Stolpersteine in der Diffusionsstrategie
Hari, Jürg
2013
Measuring trust in financial services : a new way to gain useful insights
Rawitzer, Heike
;
Hari, Jürg J.
2017
Meat consumption 2.0 : health and ethics as crucial customer needs
Hari, Jürg
;
Gisler, Marius
;
Rawitzer, Heike
2008
Mixed evidence of an early market entry in the pharmaceutical business market
Stros, Michael
;
Hari, Jürg
;
Marriott, John
2018
Motivated by Red Bull? : How international sponsorship influence the sport spectating consumption motivation
Hari, Jürg J.
;
Dela Cruz, Jeremy
;
Ankeshian, Ara
2014
Online web experiments using live web content
Seiler, Roger
;
Miesler, Linda
;
Hari, Jürg J.
2008
Power of the subconscious in decision making in personal selling
Stros, Michael
;
Hari, Jürg J.
;
Mariott, John
2004
Preis und Preiswahrnehmung - zwei Paar Schuhe!
Hari, Jürg
;
Critchley, Geraldine
2008
Price sensitivity for green power in electricity markets : results from a conjoint analysis and a representative survey in Switzerland
Hari, Jürg J.
;
Karathanasis, Nikos
;
Burri, Stefan
2018
Re-Minder : Nudging in der Assekuranz
Hari, Jürg J.
;
Bosshard, Hanspeter
;
Peter, Dominic
2017
Roger Federer, Rolex und ich sind gute Freunde : Werbung mit unterschiedlichen Testimonial-Typen
Hari, Jürg J.
;
Kucza, Gunther
;
Ramadani, Eldina
;
Sammet, Isabel
2014
SenseMaking presentations : the effect of storytelling and knowledge visualization in B2B sales situations on attitudes, knowledge acquisition, and purchase intention
Glaunsinger, Senem
;
Miesler, Linda
;
Hari, Jürg J.
2015
Stereotypen in der Werbung : die implizite Einstellung zum weiblichen Taille-Hüfte-Verhältnis
Hari, Jürg J.
;
Rawitzer, Heike
;
Data, Rekha
2013
Storyselling : an experiment on storytelling at the product level
Hari, Jürg J.
;
Rawitzer, Heike
2018
Storytelling as a tool for internal branding and knowledge management : ein Feldexperiment im Dienstleistungssektor über die Wirksamkeit von Storytelling
Hari, Jürg J.
;
Kaufmann, Andreas
;
Venosta, Sascha
2008
The 30-Second-Sale : snap impressions of a retail sales person influence consumers decision making
Hari, Jürg
;
Stros, Michael
;
Marriott, John
2006
The Lounge : RealService-Orientierung
Scheidegger, Felix
;
Avramakis, Evangelos
;
Hüppi, Richard Alexander
;
Hari, Jürg J.
2014
The potential of gamification in changing consumer behaviour towards a more sustainable nutrition behaviour
Berger, Verena
;
Miesler, Linda
;
Hari, Jürg J.