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Issue DateTitleInvolved Person(s)
2017A comprehensive e-business framework for luxury watch companiesDuma, Fabio; Dähler, Rico
2016Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting pointDuma, Fabio; Hallier Willi, Christine
2022Artisan influencers & the role of craftsmanship in the future of luxury : the case of young bespoke tailors in ItalyDuma, Fabio
2019Balancing tradition and innovation : assessment of new luxury hospitality business models and their implications on 5-star hotels in SwitzerlandFernandes, Luca; Duma, Fabio
Jul-2016Branchenstudie Food : Kennzahlen, Struktur, Veränderungstreiber und Entwicklungspotenziale der Schweizer LebensmittelindustrieLeinert, Lisa; Brand, Fridolin S.; Duma, Fabio
Jul-2016Branchenstudie Food : Kennzahlen, Struktur, Veränderungstreiber und Entwicklungspotenziale der Schweizer LebensmittelindustrieLeinert, Lisa; Brand, Fridolin S.; Duma, Fabio
2019Brand Image Assessment im Schweizer Running Markt : eine Image-Analyse mit Repertory-GridHallier Willi, Christine; Duma, Fabio; Stäubli, Simon
2019Breaking the rules of luxury : decoding a born digital niche watch brand’s recipe for success in a competitive marketDuma, Fabio; Gadgil, Maya
2021Connoisseurship consumption & market evolution : the case of the Swiss mechanical watch industry and the emergence of new luxury watch brandsPieth, Matthias; Duma, Fabio
2022Corporate purpose and employee well-being in the luxury industry : conceptual foundations and recommendations for the Swiss watch sectorDuma, Fabio; Khalifa, Dina; Schäfer, Jule
2015Cultivating corporate reputation from the bottom : evaluation of service encounter management in luxury watch monobrand boutiquesDuma, Fabio; Hallier, Christine
2018David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxuryDuma, Fabio; Gadgil, Maya
2018Digital Personas in the luxury market segment : creating a better luxury experienceDuma, Fabio; Bendoni, Wendy K.
2019Digitale Transformation eines Traditionshauses im Luxusmodesegment : Fallstudie Zimmerli of SwitzerlandDuma, Fabio; Labati, Florence; Brunetti, Gianluca
2017Economies of small : niche strategies and success factors of independent luxury brands in a global market dominated by big businessDuma, Fabio; Popcsev, Mark; Seelhofer, Daniel
2021Establishing brand legitimacy in the subculture of watchgeeks : case study of a newly launched Swiss niche luxury brandDuma, Fabio; Björck, Albena
Jul-2016Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food IndustryLeinert, Lisa; Brand, Fridolin S.; Duma, Fabio
Jul-2016Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food IndustryLeinert, Lisa; Brand, Fridolin S.; Duma, Fabio
2017High tech versus high touch : the digital revolution in luxury and the role of brick-and-mortar retail : the example of the luxury watch industryDuma, Fabio
5-Apr-2023Innovating tradition, crafting innovation artisans balancing continuity and change : the case of Italian bespoke tailorsDuma, Fabio