Title: Cultivating corporate reputation from the bottom : evaluation of service encounter management in luxury watch monobrand boutiques
Authors : Duma, Fabio
Hallier, Christine
Proceedings: 2015 Global Fashion Management Conference at Florence Proceedings
Pages : 793
Pages to: 797
Conference details: Global Fashion Management Conference, Renaissance of Marketing and Management in Fashion, June 2015, Florence
Publisher / Ed. Institution : Global Alliance of Marketing & Management Associations
Issue Date: 2015
License (according to publishing contract) : Licence according to publishing contract
Type of review: Peer review (abstract)
Language : English
Subjects : Luxury; Luxury brand management; Luxury brand strategy; Corporate reputation management; Luxury service; Experiential luxury; Service marketing; Customer-contact employee; Frontline employee; Brand behavior; Behavioral branding; Service quality
Subject (DDC) : 658.8: Marketing management
Abstract: Attitude and ability of frontline employees in customer interaction influence company reputation. Since respective theory is scarce, this paper – based on a qualitative interview study – presents an examination of the status quo of the topic in luxury watch retail. Theories of service quality, identity and impression management are briefly addressed.
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Publication type: Conference paper
DOI : 10.15444/GFMC2015.05.06.01
ISSN: 2288-825X
URI: https://digitalcollection.zhaw.ch/handle/11475/16560
Appears in Collections:Publikationen School of Management and Law

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