Title: Digital Personas in the luxury market segment : creating a better luxury experience
Authors : Duma, Fabio
Bendoni, Wendy K.
Conference details: l'intelligence digitale : 21e Journée Internationale du Marketing Horloger, 21e Journée internationale du marketing horloger, La Chaux-de-Fonds, le 7. décembre 2017
Publisher / Ed. Institution : LEP
Publisher / Ed. Institution: Le Mont-sur-Lausanne
Issue Date: 2018
License (according to publishing contract) : Licence according to publishing contract
Type of review: No review
Language : English
Subject (DDC) : 658.8: Marketing management
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Publication type: Conference other
ISBN: 978-2-606-01759-0
URI: https://digitalcollection.zhaw.ch/handle/11475/16655
Appears in Collections:Publikationen School of Management and Law

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