Publication type: Conference other
Type of review: No review
Title: Digital Personas in the luxury market segment : creating a better luxury experience
Authors : Duma, Fabio
Bendoni, Wendy K.
Conference details: l'intelligence digitale : 21e Journée Internationale du Marketing Horloger, La Chaux-de-Fonds, 7. December 2017
Issue Date: 2018
Publisher / Ed. Institution : LEP
Publisher / Ed. Institution: Le Mont-sur-Lausanne
ISBN: 978-2-606-01759-0
Language : English
Subject (DDC) : 658.8: Marketing management
Fulltext version : Published version
License (according to publishing contract) : Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: International Management Institute (IMI)
Appears in Collections:Publikationen School of Management and Law

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