Issue Date | Title | Involved Person(s) |
2008 | CRM liegt bei KMU im Trend | Rüeger, Brian; Hannich, Frank; Jenni, Claudia |
2013 | Read or recycle? : the impact of promotional and relational mailings on the response funnel | Hannich, Frank; Müller, Salome; Forestier, Céline |
2012 | Perspectives of customer relationship management (CRM) : theory, results of an empirical study from Switzerland and management implications | Siems, Florian; Rüeger, Brian; Hannich, Frank; Kraus, Sascha; Hillbrand, Christian; Karla, Jürgen |
2006 | Chancen durch Kooperation im grenzüberschreitenden Klettertourismus | Woratschek, Herbert; Hannich, Frank; Neumann, Jan; Womácko, Slávek |
2011 | Swiss CRM Studie : Tops, Flops und Trends 2010 | Rüeger, Brian; Hannich, Frank; Jenni, Claudia |
2011 | Die Bedeutung von Gesellschafts-Megatrends für den Kundendialog | Hannich, Frank; Beerli, Beata |
2010 | Emotionalisierung des Kundenbeziehungsmanagements (CRM) | Rüeger, Brian; Hannich, Frank; Sauer, Cornelia |
2016 | Brand analysis in sports using repertory grid technique : Grasshopper Club Zurich as a case study | Bissig, Patrick; Hüttermann, Marcel; Hannich, Frank; Hari, Jürg J. |
2009 | Trotz der Rezession auf CRM setzen | Rüeger, Brian; Hannich, Frank; Jenni, Claudia |
May-2020 | PIDAS Benchmark-Studie : Kundenservice im digitalen Zeitalter | Monard, Frédéric; Uebersax, Hans-Peter; Skerswetat, Jörn; Müller, Melanie; Hannich, Frank; Furchheim, Pia; Collenberg, Anja; Lenggenhager, Vera Nina |