Title: CRM liegt bei KMU im Trend
Authors : Rüeger, Brian
Hannich, Frank
Jenni, Claudia
Published in : Der Organisator
Volume(Issue) : 2008
Issue : 1
Publisher / Ed. Institution : Galledia
Issue Date: 12-Dec-2008
License (according to publishing contract) : Licence according to publishing contract
Language : German
Subjects : ZMM; Software; CRM; Studie
Subject (DDC) : 658.8: Marketing management
Abstract: CRM liegt bei KMU Trend Schweizer Unternehmen sehen Management ihrer Kundenbeziehungen noch stärker als früher einen Schlüssel für ihren Erfolg.
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Publication type: Contribution to Magazine or Newspaper
ISSN: 0473-2839
URI: https://digitalcollection.zhaw.ch/handle/11475/11740
Appears in Collections:Publikationen School of Management and Law

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