| Issue Date | Title | Involved Person(s) |
| 2017 | 'I combined it myself'-effect : how to influence customers’ willingness to pay | Otto, Jessica; Hari, Jürg J. |
| 2017 | Wie «funktionieren» Kunden? | Müller, Steffen |
| 2017 | Welche Produkteigenschaften begeistern Kunden? : eine Analyse von Online Reviews | Beinert, Markus; Struik, Arie; Müller, Steffen |
| 2017 | Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt | Hüttermann, Marcel; Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Müller, Steffen; Kübler, David Lucien; Barth, Linard; Haarmann, Jens |
| 2017 | Pricing in theory and practice : combined application of price discrimination and prospect theory compared to an example in practice | Hefti, Andreas; Egger, Nicolas |
| 2017 | A comprehensive e-business framework for luxury watch companies | Duma, Fabio; Dähler, Rico |
| 2017 | From YouTube to protein powder : how Social Media influences the consumption and perception towards nutritional supplements | Seelhofer, Daniel; Renga, Giuseppe |
| 2017 | The role of brand communities within the athletic footwear industry : an assessment of selected brand communities with a focus on the Swiss athletic footwear industry | Rüeger, Brian; Müller, Dana |
| 2017 | Delight by Design als Erfolgsfaktor im Spitalwesen | Vetterli, Christophe; Scherrer, Corinne; Aquino Shluzas, Lauren Marie; Leifer, Larry |
| 2017 | Source credibility model, source attractiveness model and match-up-hypothesis : an integrated model | Seiler, Roger; Kucza, Gunther |
| 2017 | Deal or no deal? : assessing the daily deal shopper | Beurer-Züllig, Bettina; Seiler, Roger |
| 2017 | Warmth and competence : how to become a trustworthy “Lovable Star” in business | Rozumowski, Anna; Hari, Jürg J.; Dermody, Janine |
| 2017 | Marketing : Konzepte, Instrumente, Aufgaben | Lucco, Andreas; Rüeger, Brian; Fuchs, Rainer; Ergenzinger, Rudolf; Thommen, Jean Paul |
| 2017 | Marktforschung mit Beacons | Fischer, Beat; Jud, Silvana |
| 2017 | Collaborative Competitive Intelligence | Müller, Steffen; Merkli, Daphne |
