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Title: Deal or no deal? : assessing the daily deal shopper
Authors : Beurer-Züllig, Bettina
Seiler, Roger
Proceedings: Proceedings of the 50th Hawaii International Conference on System Sciences (2017)
Pages : 4108
Pages to: 4117
Conference details: HICSS, Waikoloa, 4-7 January 2017
Publisher / Ed. Institution : HICSS
Publisher / Ed. Institution: Waikoloa
Issue Date: 2017
License (according to publishing contract) : CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International
Type of review: Peer review (Abstract)
Language : English
Subject (DDC) : 337: International economics and commerce
658.8: Marketing management
Abstract: We build upon previous work done in online shopping segmentation but follow a customer-revealed approach by using an explorative cluster analysis on a sample of 11,848 daily deal shoppers located in Switzerland. We identify six segments into which the daily deal shoppers can be categorized: recreational shoppers, mobile shoppers, traditionalists, bargain hunters, socializers, and convenience seekers. These clusters are distinctively different in terms of shopping motives, online behavior, and demographics.
Departement: School of Management and Law
Publication type: Conference Paper
DOI : 10.24251/HICSS.2017.497
ISBN: 978-0-9981331-0-2
ISSN: 2572-6862
Appears in Collections:Publikationen School of Management and Law

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