Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-20097
Publication type: Working paper – expertise – study
Title: Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt
Authors: Hüttermann, Marcel
Hannich, Frank
Fuchs, Rainer
Rüeger, Brian
Müller, Steffen
Kübler, David Lucien
Barth, Linard
Haarmann, Jens
et. al: No
DOI: 10.21256/zhaw-20097
Extent: 68
Issue Date: 2017
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: German
Subject (DDC): 658.8: Marketing management
URI: https://digitalcollection.zhaw.ch/handle/11475/20097
License (according to publishing contract): Licence according to publishing contract
Departement: School of Management and Law
Organisational Unit: Institute of Marketing Management (IMM)
Appears in Collections:Marketing

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