Issue Date | Title | Involved Person(s) |
2012 | Kundenverständnis vs. Datenschutz | Hannich, Frank; Beerli, Beata |
2012 | Perspectives of customer relationship management (CRM) : theory, results of an empirical study from Switzerland and management implications | Siems, Florian; Rüeger, Brian; Hannich, Frank; Kraus, Sascha; Hillbrand, Christian; Karla, Jürgen |
2011 | Swiss CRM Studie : Tops, Flops und Trends 2010 | Rüeger, Brian; Hannich, Frank; Jenni, Claudia |
2011 | Die Bedeutung von Gesellschafts-Megatrends für den Kundendialog | Hannich, Frank; Beerli, Beata |
2011 | Nachhaltigkeit der Kundenbeziehung in B2B-Beziehungen: die Rolle der Kommunikation im CRM : Theorie und empirische Ergebnisse | Siems, Florian; Moosmayer, Dirk; Rüeger, Brian; Hannich, Frank |
2011 | Customer emotions as a strategic goal of relationship marketing : an empirical comparison between B2B and B2C companies in Switzerland | Siems, Florian; Rüeger, Brian; Hannich, Frank |
2011 | Weltmeister der Herzen : warum Sie Kundenbeziehungen gezielt emotional aufladen sollten | Hannich, Frank; Rüeger, Brian |
2011 | The emotional side of CRM : results from an empirical study in Switzerland for business-to-business companies | Siems, Florian; Rüeger, Brian; Hannich, Frank |
2010 | Emotionalisierung des Kundenbeziehungsmanagements (CRM) | Rüeger, Brian; Hannich, Frank; Sauer, Cornelia |
2010 | CRM : Tops, Flops & Trends 2009 | Rüeger, Brian; Hannich, Frank; Jenni, Claudia |